I am a graphic designer who engages with community based projects, often with the aim to raise awareness through methods of visual communication. My practice usually reflects a piece of my personality and social environment. I am an avid lawn bowler, I work in hospitality and also a devoted rugby supporter. I explore these communities in my folio, developing under voiced narratives. My strength lies in idea generation and conceptual thinking, with a visual language informed by in depth research
A highlight of my practice this year has been designing and writing about issues surrounding World Rugby. My extended essay argued the role of a designer in tackling representation in the modern game. I discussed the importance of Rugby Union’s professionalisation at a time of deregulation, leading to a monopolisation of identity design. I concluded that a contemporary designer should avoid universality in design, allowing visual identities to be inspired by a communities culture. For my folio, I designed a data visualisation project, intending to make information more emotionally resonant. My aim was to raise awareness to the risk of developing a Neurodegenerative Disease for professional rugby players. A feature of this project is a scrum cap, constructed of 15 panels, of 15 players; representative of their associated playing number, who suffered from either Motor Neurone Disease or Dementia.
A highlight of my practice this year has been designing and writing about issues surrounding World Rugby. My extended essay argued the role of a designer in tackling representation in the modern game. I discussed the importance of Rugby Union’s professionalisation at a time of deregulation, leading to a monopolisation of identity design. I concluded that a contemporary designer should avoid universality in design, allowing visual identities to be inspired by a communities culture. For my folio, I designed a data visualisation project, intending to make information more emotionally resonant. My aim was to raise awareness to the risk of developing a Neurodegenerative Disease for professional rugby players. A feature of this project is a scrum cap, constructed of 15 panels, of 15 players; representative of their associated playing number, who suffered from either Motor Neurone Disease or Dementia.
