I would describe my practice as process led in the sense that I am primarily drawn to analogue techniques, such as hand lettering, print and sign painting. Additionally, my practice is often rooted in conceptual thought, I enjoy delving deep into concept and really understanding the eccentricities and stories which synthesise and result in design. My most recent and main undertaking this year has been a type design project with a focus on ornamental lettering. Initially looking to the influential (but now obsolete) German arts magazine, Jugend, this project evolved into a celebration of ornate letterforms. Looking to provide a space for the intricacies and charm of such letters, I designed a typeface and from it printed artworks which function as tasteful and tactile compositions, honouring the beauty of less conventional letterforms.
This year has been a turning point for me as I feel I have finally discovered my niche as a designer, I have absolutely fallen in love with hand lettering and this intimate approach to type design.
I have always enjoyed writing, story-telling and scrutinising narratives. My dissertation, “Interpreting Ecological Reciprocity: An Exploration of the Influence Nature Connectedness and Sustainable Environmental Preservation has in Promoting Eudemonic Wellbeing”, explores the widespread disconnection of humanity from nature and the hypothesis that this may exacerbate eudaemonic wellbeing, alongside having a negative influence on the global environmental crisis. This is a crucial and relevant topic of discussion that I am incredibly passionate about and that I would love to incorporate more within my studio work.
This year has been a turning point for me as I feel I have finally discovered my niche as a designer, I have absolutely fallen in love with hand lettering and this intimate approach to type design.
I have always enjoyed writing, story-telling and scrutinising narratives. My dissertation, “Interpreting Ecological Reciprocity: An Exploration of the Influence Nature Connectedness and Sustainable Environmental Preservation has in Promoting Eudemonic Wellbeing”, explores the widespread disconnection of humanity from nature and the hypothesis that this may exacerbate eudaemonic wellbeing, alongside having a negative influence on the global environmental crisis. This is a crucial and relevant topic of discussion that I am incredibly passionate about and that I would love to incorporate more within my studio work.
